John Frieda Luxurious Volume 7-Day Volume Shampoo
Add natural-looking volume to fine strands. This gentle shampoo, with Caffeine Vitality Complex, cleanses and gives flat strands volume that's touchably soft. About John Frieda
Famous for its quality hair-care products, John Frieda launched over 30 years ago in London. The real breakthrough came in 1989 with the invention of the Frizz Ease hair serum, promising pin-straight glossy hair for everyone, which would go on to be a staple beauty product for many. Today, their dedicated team of experts keep developing new products to make sure you look your best.